TONY'S CHOCOLONELY
There's Fight In Every Bite
(PR STUNT)
(Sadly, not a wizard running through a solid brick wall)
If you were travelling through King’s Cross station earlier this year, you may have seen something pretty special. Working with Tony’s Chocolonely, we took their first ever TV ad and brought it to life in a live entertainment spectacle for the ages; Tony vs X-Ploitation: The Final Snackdown.
With a brand mission to revolutionise the cocoa industry, end child slavery and exploitation, Tony’s Chocolonely brought the commuters of London to a standstill as our hero Tony took on the evil X-Ploitation!
This has made for a very... interesting
search history!
I had a lot to “grapple” with across this project from ordering props (including wrestler's singlets) and delivering them to the site, recce-ing and booking suitable greenroom and dressing room locations, to keeping the evil X-Ploitation (actually a lovely bloke) in line over the course of the day!
Remember those wrestlers you saw advertising chocolate on the telly? So yeah… we brought the fight to the people!
We managed to stop London commuters in their tracks and put smiles on their faces all along with some pretty impressive press coverage.
They said it
couldn't be done!
